“I need to get the kind of street cred the established concerts have.  Kids won’t show up unless it’s gritty, unless it’s real, unless it has authenticity — and there’s only one way to get that: corporate sponsorship!!! …I mean, just look at the sick lineup they got at Bonnaroo this year: State Farm, Ford, Miller Light, Wheat Thins — that’s right, they got the ‘Thins!  …It’s all about driving your well-insured minivan to have a diet lager to have a tasty snack that’s also a good source of fiber.  Rock-n-roll!”

— STEPHEN COLBERT, The Colbert Report



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